PROJECT: "Un tour en France" in Mexico

PROJECT: "Un tour en France" in Mexico

Bansard successfully organized the shipment of several thousand goods from France to Mexico. This project was carried out as part of the "Un Tour en France" festival, a festival that highlights French products in La Comer group stores for two months. A look back at a great project by Bansard Mexico in cooperation with our local partner HENCO Mexico as well as our agencies of Le Havre and Roissy Charles De Gaulle who managed this complex project through successful cooperation.


Products like foie gras, cosmetics, and wine from 85 French suppliers were sent by two of our agencies under the direction of Bansard Mexico, our group's control tower in Latin America: 

  • Our agency based in Le Havre, sent 95% of the goods by SeaFreight to Mexico after having consolidated them (dry, cold+ and frozen),
  • Our Roissy Charles De Gaulle agency, which handled the remaining 5%, still representing 7 tons of fresh products and sent it by AirFreight. Indeed, these delicate products (such as foie gras or cheese) require traveling under a Positive Cold (+2° to +8°) and respecting the cold chain throughout the process.

Thanks to our expertise in fresh & perishable goods, our adapted infrastructures, the Bansard International Group's worldwide network, and above all the professionalism of our employees who worked hard for several months, this project has been a great success.

That summer, the grand inauguration occurred in the presence of the French Ambassador in Mexico and the Managing Director of the La Comer Group.


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